Talkin of Brands

Today more than 100 million bottles of red and white Bordeaux wine 

sold each year in the world are Bordeaux brand  

and this phenomenon continues to grow for several years.

The wine brands result from partnership contracts 

between wine growers and negociant or cooperatives. 

This strategy has strong positive consequences on the quality of Bordeaux wine brand. 

The world of retail today sell the majority of volumes consumed, 

the brand of wine is a special tool for this form of commerce.

Key of success

A clearly identified product answering to new expectations

Wine to consume quickly

Stable price, adapt to the demand

A constant style, vintages after vintages

Wine easy to find in the various distribution channels

An offer turn off pleasure and occasional consumption

In French supermarkets, on 100 bottles of Bordeaux sold, 

there are 35 chateaux and 65 wine brands. 

But... To the international market:

Overall market share of Bordeaux wines decline each year 

for the benefit of New World wines that are more accessible. 

In this context, the French brands have a significant potential 

to develop appellations Bordeaux and Bordeaux Supérieur.

In export, brands are the best way to compete for Bordeaux wines.

Exemples of wine brands of Bordeaux